Contact
FAQ
What services do you offer?
Logos, Brochures, Business Cards, Letterhead, Booklets, Envelopes, Posters, Banners, Signage, Social Media Graphics, Digital Marketing Ads, Email Marketing, Chatbot Building and More! Have an off the wall idea? Need something that’s not on the list? Send it to me here!
How much is a logo package and what is included?
How long have you been a graphic designer?
I’ve been working as a designer since 2017. I have a master’s degree in art education from the University of Akron.
How does the design process work?
Design Brief – A document you fill out to give me information about what you need.
Zoom Consultation
Concept – After I work on your design, I will email your PNG concept for your review.
Zoom Consultation – A meeting to discuss what changes you might like.
Revision – I will email your PNG revision for your review.
Zoom Consultation – Discuss whether you would like to purchase another revision or if you are happy with the result.
Release of files – I will email you your completed logo and all the associated files.
Visit the shop to see more details in each package.
Do you offer anything besides pay upfront?
I do! Because upfront payment builds trust for you and for me, the sale prices in my online shop are an incentive only available online. All contract work will reflect the regular price of each items in the shop. You can sign a traditional contract with me with the following terms:
50% upfront deposit, 2/5 n30
This means that a 50% deposit is required upfront and then if you pay the difference within 5 days of invoice, you recieve a discount of 2%. Otherwise the difference is due within 30 days of invoice.
Please message me here if you would like to talk about a contract!
Do graphic designers do websites or coding?
Some do if they have studied web design as well as graphic design, but they are different industries. I specialize only in graphic design.
Why is branding (and logos) important?
Branding is so important! A logo can say so many things about your company. You can opt to have a logo that you want to just be bold and recognizable or you can get your logo to do some work for you! I can help you reach your target audience by using imagery and symbolism that speaks to a specific demographic.
Check out this video in my portfolio to see more about what your logo can do for you!
Have an idea of what you want already? Contact me here!
Do you do any last minute designs or quick turnaround jobs?
I do! Please contact for details.
What if the packages are not in my budget?
Please message me! I am happy to negotiate for extenuating circumstances.
Who owns the copyright?
For all logo packages, you will have full ownership of the design when I am finished. I also send the working files to you. I maintain the right to use the design in my portfolio and marketing materials as the creator of said design.
All other design (print and social media, etc.) copyrights will remain with me.
Glossary
Abstract Mark – A type of pictorial logo. An abstract geometric form that represents a business. BP, Pepsi, Adidas.
Aspect Ratio – ratio of the width to the height of a rectangle (in this case, the design)
Bitmap/Raster File – an image made up of a certain number of pixels. Each pixel has its own color, transparency, etc. They lose quality (get blurry) when blown up.
Bleed – a printing term that refers to the edge of the sheet that will be trimmed off (full bleed is a design printed all the way to the edge of the paper)
Brand Identity – The visual version of a brand, which is made up of everything that relates to the brand—logos, typefaces, colour palettes, slogans, tone of voice, etc.
Brand Style Guide – Standards or “rules” for the use of brand designs. Used to ensure that all assets have complete uniformity (Examples: margins, colors, etc).
Combination Mark – Combined wordmark and pictorial mark, abstract mark, or mascot. Doritos, Burger King, Lacoste.
Copy – The words that are written. (Example: a paragraph of text on a brochure or a caption for a social media post can be referred to as copy).
CMYK – a color mode which should be used when designing for print. The four colours the name stands for, Cyan, Magenta, Yellow and Key (Black).
Design Brief – A set of questions to gather information for the designer to understand what the client wants/doesn’t want (Examples: colors, style, logo type, etc).
DPI – Dots per inch. The number of dots that can be placed across 1 linear inch. Used to describe the amount of ink dots in print. No affect on digital design.
Font Weight – the thickness of a font
Gradient – a gradual change of colour or shade—for instance a red slowly fading into an orange—or a colour gradually fading into transparency.
Greyscale – a color palette that only uses black, white and different shades of grey.
Hierarchy – creates organisation and direction in a design—it helps to give order to the text elements through size, weight, color, etc.
Icons – images used to represent objects or actions. One of the most common examples of an icon is a magnifying glass used to signify a search.
Kerning – adjusting the space between two specific letters or characters. It can increase legibility and it helps to create proportional and balanced typography.
Leading – (pronounced ‘ledding’) refers to the space between two baselines of text. The larger the leading, the more space between lines of text.
Logomark/Pictorial – a logo that does not contain the brand name itself—usually a shape or character used to visually represent the company. Target, Twitter.
Mascot Logo – An illustrated character. KFC, Kool-Aid, Mr. Peanut.
Mock-up – a realistic representation of a design, used to demonstrate how a design will look in the real world. Example: Your logo photoshopped onto a tote bag).
Monochrome – a color palette made up of various different shades and tones of a single colour.
Monogram/Lettermark – logos that consist of letters, usually brand initials. HBO, IBM, NASA.
Palette – the colour scheme that is chosen for a specific design or brand—making up part of a brand’s style guide.
Pantone – a standardised color set used for printing, product/fashion design, manufacturing, etc. Each color has it’s own individual number and name.
Pixel – A contraction of ‘picture’ & ‘element’. The smallest unit of programmable color on a computer. All digital images are made up of individual pixels.
PNG – Portable Network Graphics. A file format used for lossless image compression.
PPI – Pixels per inch. The number of pixels that can be placed across 1 linear inch. Used to describe resolution of a digital image. Can affect the print size and quality.
RGB – Red Green Blue. The color mode which should be used when designing for digital applications.
Tracking – The spacing of an entire word or paragraph (not just between two letters. It changes the space between every letter in a word/paragraph at the same time.
Typography – The style/appearance of words and the art/procedure of arranging type to make it readable, legible, attractive and engaging in print or digital designs.
Vector – An image made with mathematical equations. Vectors can be resized or scaled to any size without losing quality or getting blurry.
Wordmark – a brand name styled as a logo. Disney, Coca Cola and Google.
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