After enough Automation Audits and client conversations, certain mistakes start showing up so consistently that I could probably predict them before I even open someone’s website. None of these are embarrassing, exactly — they’re the completely understandable result of businesses…
Similar to the graphic design glossary post over on the design side of this blog, I wanted to put together a plain-language reference for the automation terms that come up constantly in this space — the ones you’ll hear in…
People are sometimes a little unsure what they’re actually paying for when they book an Automation Audit with me, versus just, I don’t know, a vibe check on their website. Fair question. So here’s an honest walkthrough of what actually…
I hear these two words used interchangeably constantly, including by people selling automation services who really ought to know better, and I think the blurring actually costs small business owners real money — either by scaring them off something simple…
I get a version of this question a lot: “how do I know if I actually need this, or if I’m fine without it?” Totally fair question, and the honest answer is that automation isn’t a universal must-have on day…
Of everything I automate for clients, email management is consistently the one with the biggest gap between “how simple this sounds” and “how much time it actually saves.” Nobody’s impressed when I describe it at a party. Everybody’s genuinely relieved…
I build automations for a living, including chatbots, and I still think the honest answer to “should I get a chatbot” is “maybe not,” more often than the industry likes to admit. It’s not a great sales pitch for someone…
If you’ve poked around my Automations page, you’ve probably seen the little tool where you paste in your website URL and my “digital minions” go looking for automation opportunities. I get a fair number of questions about what’s actually happening…
There’s the version of AI you see in tech headlines — sweeping claims about entire industries being replaced, billion-dollar valuations, a general sense of either utopia or doom depending on which article you clicked. And then there’s what I actually…
I get asked some version of “what does automation actually mean” at least once a week, usually by someone who’s heard the word tossed around enough to feel like they should already know, and is a little embarrassed to ask.…
